If you have an interest in beer and have been thinking about starting your small-scale beer line, then the time to do so is now. There are lots of people of modest means out there who enjoy the finer things in life as well as the unique and are willing to pay for the beer at supermarket prices. However, these consumers aren’t often satisfied with the quality of a supermarket beer, and they are willing to spend some time searching out an affordable craft beer that is of a far greater quality to that of the beers that they’ll find at a chain supermarket. Local liquor stores and specialty shops are also on the lookout for exceptional small-scale beers to stock their shelves and satisfy their more discerning customers.
That unique new brew could very well be yours. The problem, however, is that having a flair for beer making doesn’t often correspond to being naturally gifted when it comes to marketing. It’s an almost entirely digital world these days, and having an effective web presence is essential to success, no matter how good your beer is. What’s more, the key to successful online marketing is Search Engine Optimization or SEO.
What is SEO?
The term SEO refers to a set of strategies that are employed by web designers to ensure that a site receives the highest possible ranking in Google for certain searches. For example, what shows up on the first page of Google when you type in ‘Inexpensive Originally Crafted Beer”? Would you like your web page to show up? Well, it can, and it all has to do with the density, distribution, and organization of certain keywords and phrases.
Without getting too far into the ins-and-outs of how it all works in detail, here are the two most common SEO mistakes that are made by breweries. There is a lot of strategies involved in SEO, and every industry is different. If your web designer has never worked with a brewery before, make sure you bring up the following:
If the product can’t be sold to minors, then the law says that they can’t look at the website either. One issue to consider is that if Google “thinks” that your site is a site where you must be the legal age to drink alcohol type of site, then you won’t receive a high ranking. Nonetheless, this problem can be easily avoided by creating a pop-up screen that asks for the user to verify their age
A Single Page For A Single Beer
Many beer web pages list all of their brews on one page. The problem with this is that if a user is looking for a specific beer, it can very well get lost in the shuffle.
As is always the case with an SEO website, you can run tests. Imagine you’re one of your target customers, and try out some searches. If your page doesn’t show up, then you may have to adjust accordingly. If it does, then you know that you’re on the right track. It’s easy to get your beer branded with a Baltimore SEO Agency, for example, with the right tactics.
We recommend Virtual Surge SEO to help you to get your beer branded online.