Get Your Beer Branded Online

brandedIf you have an interest in beer and have been thinking about starting your small-scale beer line, then the time to do so is now. There are lots of people of modest means out there who enjoy the finer things in life as well as the unique and are willing to pay for the beer at supermarket prices. However, these consumers aren’t often satisfied with the quality of a supermarket beer, and they are willing to spend some time searching out an affordable craft beer that is of a far greater quality to that of the beers that they’ll find at a chain supermarket. Local liquor stores and specialty shops are also on the lookout for exceptional small-scale beers to stock their shelves and satisfy their more discerning customers.

That unique new brew could very well be yours. The problem, however, is that having a flair for beer making doesn’t often correspond to being naturally gifted when it comes to marketing. It’s an almost entirely digital world these days, and having an effective web presence is essential to success, no matter how good your beer is. What’s more, the key to successful online marketing is Search Engine Optimization or SEO.

What is SEO?

The term SEO refers to a set of strategies that are employed by web designers to ensure that a site receives the highest possible ranking in Google for certain searches. For example, what shows up on the first page of Google when you type in ‘Inexpensive Originally Crafted Beer”? Would you like your web page to show up? Well, it can, and it all has to do with the density, distribution, and organization of certain keywords and phrases.

Without getting too far into the ins-and-outs of how it all works in detail, here are the two most common SEO mistakes that are made by breweries. There is a lot of strategies involved in SEO, and every industry is different. If your web designer has never worked with a brewery before, make sure you bring up the following:

Age Verification

If the product can’t be sold to minors, then the law says that they can’t look at the website either. One issue to consider is that if Google “thinks” that your site is a site where you must be the legal age to drink alcohol type of site, then you won’t receive a high ranking. Nonetheless, this problem can be easily avoided by creating a pop-up screen that asks for the user to verify their age

A Single Page For A Single Beer

Many beer web pages list all of their brews on one page. The problem with this is that if a user is looking for a specific beer, it can very well get lost in the shuffle.

As is always the case with an SEO website, you can run tests. Imagine you’re one of your target customers, and try out some searches. If your page doesn’t show up, then you may have to adjust accordingly. If it does, then you know that you’re on the right track. It’s easy to get your beer branded with a Baltimore SEO Agency, for example,  with the right tactics.

We recommend Virtual Surge SEO to help you to get your beer branded online.

How Beer is Made

making beerBeer is a drink that has gained the minds of the majority including the youth and the old. In this case, you may want to know or learn the process of how to manufacture the same either for fun or your commercial needs. Therefore, here is a clear procedure that you need to master if you want to become a beer producer.

What are the ingredients?

As in every other process, ingredients form the basic things that should need to be mastered by everyone who is interested with beer brewing. The ingredients required for the same process include barley, yeast, hops and water.

All these are necessary for the process to be complete and to yield good results. After you have acquired the above ingredients, the next thing is to have a look at the procedure and to follow every step to the final result.

What then is the procedure?

  1. The first step of all is the malting process. In this stage, the barley or wheat is picked and dried. Once the barley is fine and has dried enough, the next thing is to crack them so as to enhance their surface area for the enzymes to act.
  2. Secondly, what follows is the mashing process. In this stage, the malted barley or wheat is soaked in hot water for almost an hour. Mashing is the process of activating the enzymes that handle the release of the sugars in the grains into the water. After this, water is then drained, and the resulting water contains all the sugars drawn from the barley grains.
  3. The next big process is boiling. After mashing, the resulting solution or the water with sugars is then boiled with hops that balance the solution bitterness versus the sweetness. Hops also serve as a preservative and are therefore crucial ingredients for the process.
  4. After boiling, the solution is then cooled, filtered and fermented. In this process, the yeast is added to the filtrate in the fermentation vessel. This process of fermentation can last for some weeks and finally, alcoholic beer is ready for consumption and is also ready for bottling.
  5. Bottling process. Bottling is the last stage of the process. Therefore, the resulting beer is packed in containers preferably bottles. The packing process involves lots of activities that enhance the lifespan of the beer. That is, carbonation is also done to preserve the beer from going bad within a very short period.

 

 

 

 

 

Interesting Facts about the Evolving History of Beer

Three barrelsBeer is probably one of the most popular and preferred drinks for everyone in the world. It is an alcoholic drink that is perfect for any occasion and any season of the year. Whether it is very hot or too cold, you can have a can of chilled beer anytime you want. It not only refreshes you instantly but also helps you feel a bit relaxed after a hard day’s work. Now that you an ardent beer lover you must be intrigued to know the history of this fabulous drink that has been there for ages.

Let us check out a brief history of beer

The history goes back to the 4000BC. The history says that in the Middle East, people used to ferment bread to make a divine drink that had an intoxicating effect. Although it was not termed as beer but the fermenting process and the intoxicating quality makes it the earlier form of beer.

In 3000BC, the Babylonians had already discovered twenty different types of beer, and they mainly used a straw to drink the beet to avoid solids of the brew. The beer then was unfiltered and cloudy. Interestingly, the early Egyptians had known about beer during 1550BC and malt was found inside the tombs of the Pharaohs.

The history of beer in its later age

During 100AD beer has already become a very popular and widely used drink in the Roman Empire and other parts of Europe. While the emperors and the Royals preferred to drink wine made from grapes, the locals and the artisan class used to drink beer extensively as it was brewed and consumed fresh. Different spices and herbs were used in the making of the beer to add to the taste of the beer.

During the Middle Ages, monasteries became the largest producer of beers. The monasteries used to brew beer and the refreshing properties of this fantastic drink used to be a welcome break in the austere life of the monks at that age. They even used to drink this divine drink when they were fasting or performing any rituals in the monasteries. The historical evidence shows that a lot of monasteries used to consume around five liters of beer in one day.

The history of beer goes back before the birth of Christ, and that is why it is regarded as one of the most divine and oldest drink in the history of humanity.

Beer